Monday 18 January 2010

Adams Bruce full fruit christmas cake

I like the idea of something I can eat with a cup of tea. That might be a biscuit, or it might be a slice of cake. Cake is of course preferable to a biscuit, and christmas cake is one of the best kinds of cake. So during the christmas season, I tried a few of the commercial christmas cakes that were available.

One of these, was the Adams Bruce full fruit christmas cake.

2009-11-23 - Christmas - 01 - Adams Bruce christmas cake

This was the least satisfying cake that I tried. The icing was fine, as anything primarily made out of sugar tends to be. However the actual cake under the icing was overly rich in a flavour that the icing was unable to make up for. Not a pleasant cake, I don't think I will be buying it again.

9 comments:

  1. It is not a xmas cake seriously lacking fruit in the bin absolutely disgusting

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  2. So pleased you didnt like it. It is the only xmas cake l will eat and look forward to my first taste every year. Each to their own l guess

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  3. Bought one of these cakes for xmas. Decuded to try..very disappointed ..each time you cut into it it just broke up and crumbled everywhere. The iving just fell off the piece that i had cut.. previous years have bought them and nothing was wrong..this time around terrible!!!

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  4. Disgusting. Inedible and dry.
    You’ve missed out half your ingredients mr adams.
    Now you’ve just left the budget stuff like the flour and maybe a bit of water. For the same price !!
    That’s not a xmas cake. It’s a week old scone. Yuk

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  5. Absolutely disgusting, call that mess a cake? One of the worst purchasers of my life I'm in my mid 70s an never have I seen anything like this messp

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  6. I notice the first post in this thread is from 12 years ago. Subsequent posts are no more positive (1 exception from some poor soul who has obviously never experienced a good Christmas cake) Our experience was the same as all the others, dry, crumbly. lacking fruit, in short, something you'd be embarrassed to offer to someone else. If I could find an contact for Adams Bruce, I'd send them some photos & a flea in their ear. As it is, I think a trip back to where it was purchased is in order. Thank goodness we bought a Couplands cake as a back up.

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  7. Had a couplands cake this year, very nice, probably the best I've bought in a long time.

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  8. Our Adams Bruce Christmas cake is similar to descriptions above, very dry, lacking in fruit, and crumbly. As I write this my wife is going to save the cake part taking the icing off and adding fruit to make a fruit pudding. Thank god we never paid for it but were given it as a present.

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  9. You Adams Bruce is made fir Goodman Fielder. You can send a complaint to them as I did about the sorry mess that i purchased about 2 weeks before Xmas. What an embarrassment to try snd serve this up to visitors. The company require evidence of the purchase and the wrapping. Unfortunately I threw away the wrapper as I placed the cake into my cake tin never thinking it could be so bad. Adams Bruce used to be synonymous with Quality. Not under the Goodman Fielder name. I was shocked that a cake could be so bad. In fact the supermarkets own bakers make a much better job.

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