Why would anyone buy Krispy Kreme donuts?

Why would anyone buy Krispy Kreme donuts, especially when you have Dunkin Donuts?

We have Dunkin Donuts here in New Zealand, but it doesn't have the same variety of interesting flavours and the donuts are about four times the price. In Stone Mountain, fortunately or perhaps unfortunately, Dunkin Donuts were just down the road and around the corner from me. So, every other Sunday morning, I'd wander down get a cheap coffee and a box of donuts.

However, some day before I got into this habit, Baddi and I were out and about wasting a day and made the decision to pull into Krispy Kreme. He bought a box of glazed donuts and I bought a box of unglazed ones.

Now, an unglazed donut should still have the texture and flavour of a donut. But it turns out an unglazed Krispy Kreme donut has the texture of air and the flavour of nothing, a supreme accomplishment of the american industrial process. A real unglazed donut should taste something like the Icelandic kleinur.

Here's the box of leftovers:

And here's the sole surviving unglazed donut:

Where the other unglazed donuts went, I do not know. Neither of us wanted them, it would probably be more nutritious to eat plastic.